Google contact lenses (or why G+ is crap)
This is probably one of the best things I’ve read recently about Google. A fantastic critique of why their new contact lens isn’t such a great idea for those with Diabetes as well as fairly succinctly distilling why Google+ is utter crap. Summary; they’re engineers and don’t get humans.
This quote really jumped out at me at how succinctly it sums up Google.
And yet, I cannot get over what seems to me a tone-deaf approach by Google’s scientists. It also highlights Google’s fundamental challenge: it fails to think about people as people, instead it treats them as an academic or an engineering problem. Instead of trying to understand the needs of actual people, they emerge with an elegant technological solution.
It is not just this one time. Google+, their social network, is a fail because it fundamentally isn’t social or about people…
Via Daringfireball